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News from Mobiville
Welcome to this glittery, tinsel covered, festive edition of Mobiville. It’s been an incredible year for us here at Marvellous, we’ve joined the Aegis group, opened offices in New York, Paris and Amsterdam and almost doubled our number of staff. As well as all that we’ve worked with some fantastic brands such as Coca-Cola, Peugeot and adidas. With the year almost at an end, we look forward to a highly successful 2008 for us all . . . Yours in mobile, Laura. As a special treat, text XMAS to 83040 to get our super cheesy Christmas Visitone (animated ring tone) sent to your mobile. |
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adidas football
Marvellous are launching a significant mobile marketing campaign to promote the brand’s new football content. Brand engagement is centred on a mobile site, which includes product showrooms created in java for rich interaction, animated Gerrard and Kaka videos, a store finder and downloadable visitones (animated ringtones) to customise your handset in adidas livery. The site is promoted on mobile media and adidas.com, to get the link text ADIDAS to 82233 |
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Chipuya Town
Recently launched in Japan, a new virtual world called Chipuya Town allows users to take their gaming on the go through the use of any Flash-enabled cell phone. The game is set in real world scenarios (In this case Tokyo’s Shibuya shopping district) where users walk around and interact as avatars. Players have the opportunity to earn points or Grooves by signing up friends, playing games and interacting with marketing material such as flyers, promotions and billboards. With their Grooves, the avatars are able to purchase just about anything. It seems very likely that in the not-so-distant future the application may be linked to the real world, enabling users to receive coupons for actual stores, allowing them to make purchases on their mobiles. |
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The future’s coming and it’s made of paper
Developed on the basis of the QR-code (Quick response code), paper memory 3D codes add an extra dimension to the matrix, using colour. For example, a QR code with 24 colours can allow data content of up to 1.8 MB, pretty impressive stuff. This amount of memory can allow incredible variants of communication from simple data to sound and video all at the click of a button on your mobile. Amazing as this all sounds, this technology is still only theory and whether or not it can be implemented remains to be seen. |
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Thanks to Google you’ll never get lost again . . .
So you’re out and about this Christmas, stumbling around the streets of London after a couple of glasses of bubbly, and you find yourself a little lost. You’ve got no map and no GPS-enabled handset; well fear not, Google Maps with My Location has the answer. My Location is a new technology from Google that uses cell identification to provide you with location information. My Location gets going much quicker than GPS, works reliably indoors and doesn’t drain your phone battery like GPS does So when you’re wandering the streets at 3:00 am this Christmas don’t get lost, get Googling. |
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SMS a zombie
An American mashup artist has created an interactive form of art that allows people to put words in giant zombies’ mouths. Text of the Living Dead is a 15-foot-wide, projected image from George A. Romero’s classic horror movie Night of the Living Dead. The movie still is displayed on buildings and allows text messages from random passers-by to fill the comic-style speech balloons that were added to the images in what artist Paul Notzold called an “SMS-enabled interactive street performance.” Notzold’s set-up is surprisingly simple; it consists of a mac, projector, camera and a generator. A mobile number is distributed amongst onlookers and allows them to create this completely uncensored, transient artwork. Arriving on a zombie near you anytime soon. |
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And in case you didn’t see it . . .
NMA did a profile piece on our very own Jon Carney. Take a look here. | |||
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Contact: Laura Stephens Marvellous. 56a Poland Street London W1F 7NN
+44 20 7434 9300 www.marvellousmobile.com *|LIST:DESCRIPTION|* Unsubscribe from this list. Forward this email to a friend Linked by Isobar |